overview
When I joined this company in 2019 as Assistant Creative Director, it marked the beginning of a defining chapter in my career. Within a year, I was entrusted with stepping fully into the Creative Director role, an opportunity that came from consistently delivering work that aligned with the company’s evolving vision and elevated its brand presence. What began as a supporting role quickly became a leadership position rooted in trust, creative clarity, and results.
When I began, the company managed roughly 320 vacation rental units. Through hands-on creative direction, strategic campaigns, expanded social media, refined branding, and cohesive visual storytelling, we steadily grew both reach and reputation. Today, Panhandle Getaways represents 900+ vacation rentals and stands as one of Panama City Beach’s most successful and highly rated programs. The journey has been both challenging and deeply rewarding.
Role
Creative Director, Brand Designer, Sr. Graphic Designer
Tools
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Lightroom, Adobe After Effects, Adobe Premiere Pro, Procreate, Matterport 3D
Year
2019 - Current
hello gorgeous.
FINESSING THE PANHANDLE GETAWAYS REBRAND
A simple facelift turned the Panhandle Getaways logo into a sleek, modern brand with a more polished, professional edge.
The old logo wasn’t very dynamic or visually engaging, making it hard to shine across platforms. I refreshed it with a cleaner, more modern design that feels polished, versatile, and built to stand out.
ADD A PINCH OF PERSONALITY...
We transformed our social media presence from simple rental listings into a vibrant, lifestyle driven platform. By introducing local experiences, restaurant highlights, beach-focused content, and brand personality, we created a more engaging and relatable voice. Strategic partnerships with major local entertainment brands expanded our reach, while targeted campaigns, such as our "Posh Pet Spotlight", successfully promoted pet-friendly properties and drove bookings. Ongoing user-generated content initiatives, including guest photo features with incentives like discounts and free stays, significantly increased engagement and strengthened our connection with travelers.
Website built by ICND
with design collaboration
BRAND BEYOND THE SCREEN
For Panhandle Getaways, print became more than a supporting medium, it became a way to extend the brand beyond the screen and into guests’ everyday lives. Each piece was designed with both strategy and longevity in mind, transforming functional materials into lasting brand touchpoints.
From direct mail postcards crafted to re-engage past guests and drive repeat bookings, to detachable magnet review cards that live on refrigerators long after checkout, every item was built to reinforce recognition and encourage return visits, especially from guests who originally booked through third-party platforms.
Our pet-friendly swag, including branded tennis balls, collapsible water bowls, and custom bandanas, turns a simple amenity into a memorable takeaway, subtly marketing the property wherever guests and their pets go next.
Corporate collateral and vehicle wraps further ensure brand consistency at every scale, from in-home keepsakes to company presence on the road. Together, these materials create a cohesive physical ecosystem that keeps Panhandle Getaways top of mind, long after the beach sand has washed away.
